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Netflix, Target, Warner Nab Tony Bennett DVD Deal

13 Aug, 2007 By: Erik Gruenwedel

Netflix Inc. has partnered with Warner Home Video, Target Corp. and PBS station Thirteen/WNET in New York to release a proprietary documentary on legendary crooner Tony Bennett.

Tony Bennett: The Music Never Ends, which was developed by Netflix unit Red Envelope Entertainment and produced by Oscar-winning director Clint Eastwood in association with RPM Productions, will air Sept. 12 as part of the American Masters series on PBS.

The DVD will be available Sept. 25 on Netflix, including the Los Gatos, Calif.-based online DVD rental pioneer's Web-based streaming service.

The title will simultaneously street for an exclusive six-week run at Target prior to the Nov. 13 home video release of a two-disc special edition, which includes 60 minutes of bonus footage from Bennett's appearance at the 2005 Monterey Jazz Festival.

The DVD follows Bennett's 50-plus years in the music and entertainment business and features an exclusive interview conducted by jazz aficionado Eastwood that attempts to explore the essence of Bennett's artistry.

“The film is the coming together of two American icons … and a big leap for Red Envelope Entertainment,” said Ted Sarandos, chief content officer for Netflix and executive producer of the film. “The production and the unique roll out arrangements draw on the relationships and brand strength that Netflix has developed in the creative and distribution communities.”

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