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Netflix Streaming Service Tops 10M Views

30 Aug, 2007 By: Erik Gruenwedel

Online DVD rental pioneer Netflix Inc. said through Aug. 22 subscribers have watched streamed movies and TV episodes 10 million times through Netflix on their PCs — doubling the number of views since July.

Los Gatos, Calif.-based Netflix launched its $40 million streaming service as a value-added program to subscribers in January and topped 5 million views in its first six months of operation.

The company credited the burgeoning rise in subscribers' use of the service due to the availability of titles such as Letters from Iwo Jima, Pan's Labyrinth, The Good German and the BBC's original series “The Office.”

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