Netflix to Rent NBC Pilots19 Jul, 2006 By: Jessica Wolf
Online rentailer Netflix.com has teamed up with NBC to tease the network's fall broadcast lineup.
Two new NBC shows will be available for advance viewing to Netflix's nearly five million subscribers.
Starting Aug. 5, Neflix renters will be able to see the drama “Studio 60 on the Sunset Strip” and “Kidnapped” in their entirety — six weeks before they each launch on broadcast TV. NBC also is creating a special DVD that will include preview trailers for the network's other new fall dramas, for rent on Netflix.com.
“This unique joint effort will generate even more early buzz for some of our hottest new dramas by letting the Netflix user get an early preview,” said John Miller, chief marketing officer for NBC Universal Television Group, who announced the deal. “It takes aim at the Netflix demographic-rich entertainment consume who is looking for this kind of high-end TV show, and then is eager to pass the word.”
The companies will promote the offer regularly on network spots and integrating it into NBC's “Fall Preview Show” that airs repeatedly on NCB stations. Netflix will tout the releases through banner ads on the Web site and in print ads on Netflix's traditional mailers.
“Great TV is an increasingly important and popular component of the 60,.000-title catalog Netflix offers its subscribers,” said Ted Sarandos, chief content officer for Netflix.