Netflix Offers Exclusive NBC DVD4 Jan, 2007 By: Billy Gil
Netflix and NBC Jan. 4 announced they will join forces to offer a DVD exclusive for Netflix subscribers with a never-before-seen recap of the first 11 episodes of the NBC show “Heroes” and the first episode of the new NBC drama “The Black Donnellys,” from Academy Award-winners Paul Haggis and Bobby Moresco (Crash).
Netflix subscribers from now until the end of March can add to their queues the NBC DVD, which will remain exclusive to Netflix until Jan. 15, when its content will be made available on NBC.com. New episodes of the Golden Globe-nominated “Heroes” won't be shown until Jan. 22.
Promotions will include ads on the Netflix Web site and printed on the company's red mailers.
“We are delighted to again be working with Netflix on this special offer,” said John Miller, chief marketing officer for NBC Universal Television Group. “We think the combination of an exclusive catch-up for audiences who have not yet discovered ‘Heroes,' the pilot of ‘The Black Donnellys,' as well as a preview of [upcoming NBC psychological cop drama] ‘Raines,' will make a very attractive offering for Netflix subscribers.”