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Netflix Launches Profiles for Movie Managing

18 Jan, 2005 By: Holly J. Wagner

Reed Hastings, Netflix

Netflix today launched Profiles, a family-friendly feature designed to let users create separate movie queues for individual family members using a single account.

For no extra charge, Netflix members can create a separate profile for each member of their household. Each person is assigned a number of movies he or she can have out at a time. Each profile manages their own queue and receives new movies from their list as movies are returned. With Profiles, individual family members have their own sign-in name, ratings and recommendations, and receive personalized Netflix envelopes.

Parents can use Profiles to control their children's queues by setting limits on the MPAA rating of movies that their children can browse and add to their individual queues. Parents can determine if their children's queues should allow ‘G,' ‘PG,' ‘PG-13' or ‘R' movies.

“Families make up a large part of our subscriber base, and for them, ease, convenience and flexibility are paramount,” said Netflix CEO Reed Hastings. “With Profiles, we have made renting movies even easier for families, ensuring that each member has the movie that is right for them at all times.”

Netflix also launched its “select-by-age” categories to let parents search by age across 30,000 titles to select suitable entertainment for their children. Netflix offers five select-by-age categories: ages 0-2, ages 2-4, ages 5-7, ages 8-10 and ages 11-12. All kid-friendly movies, cartoons, educational programs and TV shows available on Netflix are classified within these age-specific categories.

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