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Netflix Goes on the Road

2 May, 2006 By: Jessica Wolf

Netflix's “Rolling Roadshow," a 10-event road trip marrying classic and cult movies to their notable locales, kicks off Aug. 2 with a screening of the gang-warfare flick The Warriors at New York's Coney Island.

The cross-country fest will be hosted by a celebrity guide and also will make stops Aug. 5 at State Beach in Martha's Vineyard for a showing of Jaws, and the Quick Stop in Leonardo, N.J., for a viewing of Clerks Aug. 8.

“The Netflix Rolling Roadshow underscores Netflix's commitment to making movie enjoyment easy and accessible,” said Leslie Kilgore, chief marketing officer for Netflix. “We hope that members and non-members alike will find the tour an appealing blend of the many film genres and vast library of titles we offer at Netflix.”

The screenings are designed to be a totally immersive movie experience, with thematic activities tied in to the events, including a scavenger hunt in the New York subways for The Warriors, a hockey match for Clerks or floating on a raft for the Jaws screening.

Kevin Smith and some of the cast from Clerks are slated to show up for the New Jersey event and will stick around for a Q&A session.

Other stops on the tour include the Cedar Road Water Tower in Northbrook, Ill., Aug. 11 for a viewing of Ferris Bueller's Day Off; the field from Field of Dreams in Dyersville, Iowa Aug. 12; and The Stanley Hotel in Estes Park, Colo., Aug. 16, for a screening of The Shining.

Aug. 18 the Roadshow stops for The Searchers at The Gouldings Lodge in Monument Valley, Ariz., moving on to the Lost Dutchman State Park in Tucson Aug. 20 to screen Raising Arizona.

The Roadshow wraps up in California with The Poseidon Adventure screening on the H.M.S. Queen Mary in Long Beach Aug. 25 and Escape from Alcatraz on Alcatraz Island in San Francisco Aug. 26.

Netflix also is making it easier for DVD lovers to stay in with their favorite movies. The company May 1 launched a sale of previously viewed DVDs with prices ranging from $5.99 to $11.99 on 300 select titles.

Each disc comes with cover art and packaging and boasts free shipping.

Netflix first started selling off used DVDs last summer, at prices around $10.

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