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Netflix Gets Rights to Tony Bennet Doc

13 Feb, 2007 By: Jessica Wolf

Netflix has acquired the rights to produce and distribute a documentary on iconic crooner Tony Bennett.

Tony Bennett: The Music Never Ends will be directed by Bruce Ricker (The Last of the Blue Devils). Clint Eastwood is the film's executive producer.

Netflix will release the title under its independent film banner Red Envelope Entertainment. The title will get a multitiered release strategy, including DVD for rental and sale, as well as online and TV distribution.

“The coming together of Tony Bennett and Clint Eastwood — two enduring and iconic figures in the world of American entertainment — is a cultural flashpoint,” said Ted Sarandos, Netflix chief content officer, in a statement about the deal. “Netflix spearheading this prestigious project showcases our abilities to bring unique content to our subscribers and, in this case, a global audience.”

Tony Bennett: The Music Never Ends will weave rarely seen archival footage with never-before-seen excerpts from Bennett's recent premier performance at the Monterey Jazz Festival, as well as an on-camera interview with the music legend conducted by Eastwood.

The online DVD rentailer's financed two other films in 2006 This Filthy World, a documentary on the works of John Waters and Joe Rogan: Live, featuring a stand-up show from the “Fear Factor” host.

Red Envelope Entertainment is a wholly owned subsidiary of Netflix, focused on acquiring and distributing new and original content for distribution through the company's online subscription service as other channels, including theatrical, sellthrough, rental, online and international.

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