Netflix Gets Exclusive DVD Rights to Some Logo Content29 May, 2008 By: Chris Tribbey
Netflix has landed exclusive rights to several titles from gay and lesbian channel Logo, a division of Viacom Inc.'s MTV Networks. The two are also actively acquiring new titles for distribution.
Under the deal, Logo original programming will be available on DVD exclusively from Netflix, with the rental company promoting logo titles to subscribers interested in gay and lesbian content. Logo also is getting a promotional spot on the Netflix Web site in exchange for Netflix getting on-air promotions and ads on LogoOnline.com.
“Wisecrack,” “Curl Girls” and “Visible Vote 08: A Presidential Forum” will be the first titles available on DVD.
“Netflix is committed to expanding the reach of a broad range of diverse content using multiple channels to speak to varied audiences,” said Liesl Copland, head of Netflix's original content division. “Through such ventures, we are able to broaden our scope by becoming a destination for contemporary and relevant material which grants audiences immediate access to hard-to-find programming through our DVD and streaming platforms.”