Netflix Gets 'Californication' Peek30 Jul, 2007 By: Erik Gruenwedel
Netflix will premiere "Californication" over the next two weeks.
Online rental pioneer Netflix Inc. July 30 said it would offer subscribers a chance to watch the premiere episode of new Showtime Network series “Californication” on DVD and electronically over the next two weeks.
The irreverent comedy, which bows Aug. 13, stars David Duchovny (“The X-Files”) as a single dad trying to raise his teenage daughter while battling personal demons such as drinking, drugs and casual relationships.
The marketing relationship between CBS Corp. unit Showtime Networks and Netflix is aimed at harnessing the Los Gatos, Calif.-based DVD rental firm's unique 6+ million subscriber-base, according to Ted Sarandos, chief content officer with Netflix.
“We believe that offering a first look at such a high-profile property adds both value and excitement for our subscribers,” Sarandos said.
Robert Greenblatt, president of entertainment at Showtime, said the deal allows a fledgling series to receive a larger than average sneak audience.
“We are thrilled to … get this series in front of as large an audience as possible,” Greenblatt said.
Netflix, which last week reported a first-ever drop in quarterly subscribers, said it plans to offer 5,000 titles for streaming by the end of the year.