Netflix Enlists Creative Stars to Liven Holiday Mailboxes4 Dec, 2006 By: Jessica Wolf
Netflix is looking to distribute a little holiday cheer with its signature red mailers this year.
The leading online DVD rentailer Dec. 4 unveiled a collection of special holiday editions of the Netflix trademark red envelope, featuring original artwork by some of Hollywood's most prominent filmmakers and actors, including Leonardo DiCaprio, Charlize Theron, Peter Jackson, Orlando Bloom and Martin Scorsese.
Netflix created the mailers in partnership with Scorsese's non-profit organization, The Film Foundation.
The special envelopes containing Netflix subscribers' DVD rentals will begin mailing today. As part of the partnership, Netflix has made a donation in support of The Film Foundation's efforts in film preservation and film education.
"The red mailer, which is one of the most visible expressions of our brand, was a natural way to showcase our partnership with The Film Foundation and express our holiday spirit," said Leslie Kilgore, chief marketing officer for Netflix. "It's gratifying for us to support the important work of The Film Foundation, which, like Netflix, is committed to preserving the heritage of film and helping it find new audiences.
“Lord of the Rings” and “Pirates of the Caribbean” star Orlando Bloom hosted an unveiling ceremony for the new envelopes at Hollywood's Director's Guild of America.
Bloom's envelope design features two hands offering hearts in the spirit of the season. Scorsese worked with his young daughter Francesca to create a snowflake-themed mailer, while Theron provided two pieces, one of a whimsical snowman and another of wrapped holiday presents. DiCaprio created a sturdy tree whose branches are decorated with a multi-cultural array of symbols and icons, while Jackson painted a classically themed canvas centered on a holiday pheasant and two pugs in stocking caps.
Each design includes the artist's signature as well. Check them out at http://www.netflix.com/MediaCenter?id=5372.