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Netflix Chases Blockbuster Defectors

13 Jun, 2001 By: Hive News

Blockbuster’s loss is Netflix’s gain.

At least, that’s what the online DVD rentailer is hoping for by offering a free two-week trial membership on the subscription-only site to customers who qualify to benefit from Big Blue’s classaction settlement.

Netflix.com offers these video renters an escape from the problems they had with Blockbuster, with unlimited DVD rentals from a 10,000-title strong catalog, no due dates and no late fees.

The bid for Blockbuster defectors is just one dimension in Netflix’s new marketing drive, whichincludes Internet banner ads and other trial offers.

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