Netflix April 18 issued a warning on international subscriber growth going forward — a red flag after the subscription streaming pioneer appeared to hit on all all cylinders in the first quarter (ended March 31) — adding 6.74 million subscribers, including 2.23 million domestically. It ended the period with 81.5 million subs, including nearly 47 million in the United States.
Crackle, Sony’s ad-supported streaming video service, April 18 announced it would offer original content on Comcast Cable’s Xfinity on Demand — starting April 20. The deal is Crackle’s first content distribution agreement with a cable operator, as well as Comcast’s growing acceptance of third-party over-the-top video. Comcast has 22 million pay-TV subscribers.
On the heels of Amazon announcing it is offering for the first time Prime Video as a separate monthly subscription streaming service, Netflix CEO Reed Hastings said the move is no different than Hulu and Showtime OTT offering special rates with select pay-TV operators.