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Nero, Polar Frog Team for DVD on Demand.

4 Aug, 2008 By: Billy Gil

Nero, a liquid media technology company, and kiosk operator Polar Frog Digital have entered into an agreement to bring on-demand DVD creation to U.S. retailers. Nero will help alleviate compatibility issues such as differing file formats and incorporating proprietary standards.

“The kiosk format and ability to manufacture commercial DVDs on demand brings countless benefits to retailers in terms of reduced overhead and increased consumer satisfaction,” said Kurt Scherf, VP and principle analyst with Parks Associates. “Many have argued that digital downloads would service this need, but while consumers have seen the benefits of downloads, there are still limitations to how they can be used across devices.

“… A secure on-demand manufacturing solution, such as what Nero and Polar Frog Digital will be offering, unlocks the potential of greater access to premium content in a protected format.”

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