Nelson to Head Warner Premiere21 Aug, 2006 By: John Latchem
Diane Nelson has been named president of Warner Premiere, the brand new direct-to-DVD production arm of Warner Bros. Entertainment. She will report to Kevin Tsujihara, president of Warner Bros. Home Entertainment Group and Jeff Robinov, president of production for Warner Bros. Pictures.
Warner Premiere's production roster will focus on original films with a well-established creator, talent or brand equity; sequels and prequels to already-produced Warner properties; and releases with storylines that expand upon projects currently in production at the studio. Select Warner Premiere releases may also have a traditional or limited theatrical release, as well as release to emerging direct-to-consumer platforms, including digital distribution.
Warner Premiere will produce up to 15 titles a year, the first of which, Dukes of Hazzard II — a continuation the storyline featured in the 2005 theatrical release — recently wrapped production and will be available spring 2007.
“With Warner Premiere, we're creating an additional stream of new, high-quality, ‘fan-ready' DVDs that will be supported by top-notch marketing to help them standout in the increasingly crowded marketplace,” Tsujihara said.
Nelson previously served as EVP of global brand management for Warner Bros. Entertainment. Since 2000, Nelson has overseen the management of the “Harry Potter” franchise and represents the studio's interests with the author of the “Harry Potter” books, JK Rowling, and will continue to do so.
Before that, she was EVP of domestic theatrical marketing for Warner Bros. Pictures. She came to Warner from Walt Disney Records.