Log in

Nearly One Billion DVDs Served

17 Jul, 2002 By: Hive News

The one-billionth DVD software unit is expected to ship to retail this month, just weeks after the fifth anniversary of the format's wide availability, the DVD Entertainment Group (DEG) reported today.

This milestone heralds DVD as the most successful format launch in history for the industry, with prerecorded videocassettes taking nearly 10 years to reach this benchmark, according to Adams Media Research.

More than 272 million DVD movies and music videos shipped in the first six months of 2002, an 80 percent increase over the same period last year, figures Ernst & Young compiled indicate.

Since the inception of the format, software shipments in North America have reached more than 947 million units, DEG reports.

"This is a format that has truly reinvigorated our industry on both the hardware and software ends of the business and is changing the way Hollywood makes movies and the way people watch them at home," said Bob Chapek, president, DVD Entertainment Group and president, Buena Vista Home Entertainment.

Recent growth areas for DVD Video include family programs, concerts and music videos and TV programming, all embracing DVD's superior quality, interactivity and added-value features. More than 16,000 titles are available with more than 100 new DVDs released each week. In response to growing consumer interest and the expanding variety of titles, retailers continue to add more shelf space for DVD product.

Hardware sales are booming too, which bodes well for the future of software.

In the first half of 2002, 8.1 million DVD players shipped to retail, a 53 percent increase over the same period last year, according to the DVD Entertainment Group (DEG), bringing the total players shipped since the format's launch to 40 million. The DEG estimates that 20 million DVD players will ship to retail this year alone.

Additionally, according to figures compiled by the DEG based on retail and manufacturer data, DVD players sold through to U.S. consumers have reached nearly 39 million, with the format in nearly 30 million households (adjusting for homes owning two or more players).

"If growth continues at the current rate, DVD will be in more than 40 million households by the end of 2002," says Reid Sullivan, DEG board member and Panasonic Consumer Electronics VP, entertainment group. "When you also include the growing number of PCs with DVD-ROM drives and game consoles with DVD capability, nearly 50 percent of U.S. homes will have the format by year-end."

Consumers may choose from more than 250 DVD player models marketed under 60 different consumer electronics brands and the options continue to expand with Home Theater-in-a-Box system, car player, DVD-Video/Audio combination player, portable, recordable unit and TV/DVD combination system prices coming down.

The DVD Entertainment Group is a Los Angeles-based, industry-funded nonprofit corporation that exists expressly to promote consumer awareness of the benefits of DVD-Video and DVD-Audio, and to provide updated information to the media and the retail trade about DVD players and titles.

Regular members of the DVD Entertainment Group are 5.1 Entertainment Group, Artisan Home Entertainment, BMG Entertainment, Buena Vista Home Entertainment, Columbia TriStar Home Entertainment, DreamWorks Home Entertainment, DTS Entertainment, EMI Recorded Music, Funai Corporation, HBO Home Video, Image Entertainment, JVC Company of America, MGM Home Entertainment, New Line Home Entertainment, Panasonic Consumer Electronics, Paramount Home Entertainment, Philips Consumer Electronics, Pioneer Electronics (USA), Sony Electronics, Sony Music Entertainment, Sony Wonder, Thomson Multimedia, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Studios Home Video, USA Home Entertainment, Warner Home Video and Warner Music Group.

Associate members are Alta Resources, Blink Digital, Cinram, Clear-Vu Products, Crest National, Deluxe Digital Services, Digital Video Compression Corporation, InterActual Technologies, Media Copy, Panasonic Disc Services, PlanetWeb, Sonopress, Sony Disc Manufacturing, Sony Pictures Digital Authoring Center and Technicolor.

Add Comment