NCAA Tournament On CBS Site25 Mar, 2008 By: Chris Tribbey
The Web is proving a popular viewing ground for March Madness, with 3.3 million unique visitors accessing on-demand video of the first two rounds (first four days) of the NCAA Tournament on CBSSports.com.
The total was 129% of the viewers for the entire tournament in 2007, the NCAA and CBSSports.com reported.
CBSSports.com attributed the growth mainly to the fact that the Web site dropped its registration requirements for the on-demand video, offering one-click access that enabled the videos to be linked on other sports sites, such as ESPN.com, Yahoo! Sports and SI.com.