NBC Universal Unveils Digital Slate17 May, 2006 By: Erik Gruenwedel
NBC Universal has unveiled an ambitious campaign for its fall 2006-07 TV lineup that includes the creation of two broadband TV channels and original content such as 30 webisodes of “The Office,” scheduled to begin streaming this summer on NBC.com.
NBC joins a growing list of media concerns that is rapidly repurposing new and old content through multiple digital distribution channels, including the Internet and portable media players.
The network will repurpose new and old comedy TV series, including “Saturday Night Live,” “The Tonight Show,” “Late Night With Conan O'Brien” and “Late Night With David Letterman” on DotComedy.com.
In addition, premiere episodes of new TV series on NBC, USA Network, Sci Fi Channel and Bravo will be showcased prior to their network airing on new Web site FirstLook.com.
The network also is launching online soap series, “The Cove,” based in part on its successful “Passions Red Web” series, which will feature new and existing characters in two, five-minute webisodes per week.
Finally, NBC will create a series of crossover content between recently acquired Web site iVillage.com and NBC News' “Today.”
“We all know the power of television to connect with viewers and have an impact like no other medium,” said Jeff Zucker, CEO of NBC Universal Television Group. “Now, we're seeing the power of the web to capture those viewers, extend the television experience and build communities.”