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NBC Universal Digital Studios to Produce Webisodes for Netflix

14 Jun, 2007 By: Chris Tribbey

NBC Universal Digital Studios will produce a series of online webisodes, revolving around classic movies, for online rental giant Netflix.

Titled “I Love This Movie!” each broadband show will be less than three minutes long and will highlight a classic film once every other week.

The webisodes will launch later this year.

“‘I Love This Movie!' will be available for instant watching at the Netflix member Web site,” said Robert Kyncl, VP of content acquisition at Netflix. “As part of a three-series content partnership between Netflix and NBC Universal Digital Studios, [the webisodes are] the first short-form content to premiere on our service and provides Netflix subscribers with unique and entertaining recommendations for classic films.”

“Whether you're a true cinephile or just beginning your love affair with movies, ‘I Love This Movie!' will be a must-watch,” said Matthew Evans, head of NBC Universal Digital Studios.

The webisodes will be available on both the subscription area and “Watch Now” areas of Netflix's Web site. “I Love This Movie!” will be the first of three original undertakings by NBC Universal Digital Studios for Netflix, with announcements on the other two expected later this year.

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