NBC Streaming Free Access to Super Bowl, Including Halftime Show20 Jan, 2015 By: Erik Gruenwedel
NBC Universal Jan. 20 announced it would offer 11 hours of free online access to Super Bowl XLIX between the New England Patriots and Seattle Seahawks Feb. 1 in Glendale, Ariz.
Online access, which begins at noon ET and is designed to pump consumer awareness of the network’s TV Everywhere offerings, will also include a new episode of espionage drama “The Blacklist,” starring James Spader. It streams at about 10 p.m. ET.
The halftime show — to be streamed for the first time — is slated to feature performances by Katy Perry and Lenny Kravitz.
Notably, streaming access to Super Bowl Sunday via mobile devices is controlled by Verizon Wireless through a separate licensing agreement with the NFL.
Access to online video content at NBC.com and NBC Sports Live Extra — or other TV Everywhere platforms — usually requires authorization through a pay-TV operator such as Comcast Cable.
Super Bowl Sunday, which typically attracts the largest TV audience of the year, will be an exception. The event has been streamed since 2012 — including most recently by CBS and Fox.
The NFL.com and SuperBowl.com will link to NBC’s online stream.
“We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access,” Alison Moore, GM and EVP of TV Everywhere for NBCU, said in a statement.