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NBC Goes VOD

30 Mar, 2006 By: Jessica Wolf



Off-kilter hospital comedy and fan favorite “Scrubs” joined fellow NBC programs for an iTunes offering this week, and other NBC shows already on iTunes will soon be part of the Comcast video-on-demand lineup.

Downloads of “Scrubs,” which is experiencing its best ratings this season, went live on iTunes with the first 16 episodes of this season available for $1.99 each or in a download bundle for $31.84.

“Scrubs” airs on NBC but is owned and produced by Disney's Touchstone Television. The two companies — each of which already has popular download slates that include iTunes favorites like “The Office” for NBC and “Lost” for Disney — will share revenue from “Scrubs” downloads, the L.A. Times reported.

Meanwhile, NBC Universal also announced that beginning in May, it will offer a list of TV shows from the NBC network, as well as cable channels Bravo, USA and the Sci-Fi Channel for Comcast's On Demand VOD service.

Shows include “Battlestar Galactica,” “Monk,” “The Office,” “Law & Order: Criminal Intent,” “Law & Order: Special Victims Unit,” “Late Night With Conan O'Brien,” “Celebrity Poker Showdown,” “Las Vegas,” “Conviction” and more.

“We're committed to helping viewers enjoy our programs in the ways that are most convenient for them," said David Zaslav, president of NBC Universal Cable.

NBC Network primetime programs will be available to Comcast Digital Cable customers as early as midnight following their broadcast for 99 cents each.

Late-night and daytime shows will be available at no additional charge. NBC Universal Cable shows will be added to the ON DEMAND line-up in all Comcast VOD markets across the country later this year and will be available for the company's Digital Cable customers to view at no additional charge.

Most of the shows NBC is making available to Comcast also are available for download at iTunes as well, the day after they broadcast for $1.99 per download.

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