Nashville River Stages Gets the Best Buy13 Mar, 2002 By: Hive News
Elecrtronics retail chain Best Buy will sponsor the Nashville River Stages festival under a three year deal that will rename the event Best Buy Nashville River Stages, the event organizers said today.
Best Buy Nashville River Stages, known as the unofficial kickoff to summer in middle Tennessee, will celebrate its fifth year when the gates open May 3. The three-day music festival along the banks of the Cumberland River downtown features music from a variety of genres. Past festivals have showcased Widespread Panic, Cracker, Steve Earle, Bonnie Raitt, Shawn Colvin, Dirty Dozen Brass Band, Kid Rock, Hootie & the Blowfish, Everclear, Train, Wallflowers, John Prine and Bob Dylan.
Eden Prairie, Minn.-based Best Buy will receive name and title rights and will be incorporated into the festival logo. The interactive mobile "Best Buy Fun Zone,'" a 53-foot trailer featuring kiosks with interactive gaming and digital music zones, products featured in an integrated home office, high-definition home theater and a high-tech kitchen, will be on site at the riverfront. Best Buy will also be included in signs, advertising and other event opportunities.
Budweiser, AmSouth and Bell South will sponsor stages at the 2002 event, and Jack Daniels, Red Lobster, The U.S. Army, Cingular Wireless, Fast Signs, Hilton Suites, Optima Multimedia and Deer Park water are among this year's additional sponsors.