'Narnia' Roars to a First-Place Finish13 Apr, 2006 By: Thomas K. Arnold
Buena Vista Home Entertainment's The Chronicles of Narnia: The Lion, the Witch and the Wardrobe easily topped the national DVD sales chart for the week ended April 9, while the previous week's top seller, Universal Studios Home Entertainment's King Kong, remained perched in the No. 1 slot on the video rental chart for the second consecutive week.
With first-day sales pegged at 4 million units, The Chronicles of Narnia didn't have much competition for dominance on Nielsen VideoScan's First Alert DVD sales chart.
Brokeback Mountain, another Universal title, finished a distant second its first week in stores, barely outselling third-ranked Kong, which was still in high demand its sophomore week out. Universal said Brokeback Mountain sold 1.4 million DVDs its first day in stores.
The recent release of a new two-disc director's cut edition of Crash, from Lionsgate, pushed the title to the No. 6 position on the DVD sales chart, even though it's been a month since the film's Best Picture win at the March 5 Academy Awards. An earlier single-disc edition of the film, about race relations in Los Angeles, has been available the entire time and was No. 12 the previous week.
The only other new release to make the First Alert top 20 is the complete third season TV DVD of “Full House,” from Warner Home Video, which debuted at No. 15. It's a strong showing by an older TV series, in an environment in which such shows rarely sell as well on DVD as current series.
On Home Media Retailing's video rental chart for the week ended April 9, Brokeback Mountain bowed at No. 2, with estimated rental earnings of $6.3 million, just a tad shy of the $6.4 million earned by King Kong its second week out.
The Chronicles of Narnia debuted at No. 3, with rental earnings of $6.1 million.