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'Narnia' Leads Buena Vista Surge

20 Apr, 2006 By: Thomas K. Arnold

Positioned by the studio as an ideal Easter gift, Buena Vista Home Entertainment's The Chronicles of Narnia: The Lion, the Witch and the Wardrobe remained the top-selling DVD the week ended April 16, staying No. 1 for a second consecutive week.

The title led a strong slate of family titles Buena Vista released in time for the Easter holiday, a slate that also included Chicken Little (still at No. 4 nearly a month after it was released) and Pooh's Grand Adventure: The Search for Christopher Robin (No. 9 its first week out).

Sony Pictures Home Entertainment's Fun With Dick and Jane debuted a distant second to Narnia on Nielsen VideoScan's First Alert DVD sales chart for the week ended April 16, moving fewer than half as many units its first week in stores as the Disney sophomore.

Fun With Dick and Jane did, however, wrangle a first-place finish on Home Media Retailing's video rental chart for the week ended April 16, generating an estimated $7.2 million, or about 6.6% its box office gross.

Universal Studios Home Entertainment's King Kong, meanwhile, is showing surprisingly long legs. Three weeks after its release, the film held steady at No. 3 on First Alert and slipped one notch to No. 2 on the rental chart, earning another $5.9 million to boost its total rental take to nearly $20 million.

Six titles broke into the First Alert top 20 their first week in stores. Joining Fun With Dick and Jane and Pooh's Grand Adventure are two Buena Vista titles, The Greatest Game Ever Played at No. 7 and An Unfinished Life at No. 12; Genius Products' Wolf Creek at No. 8; and 20th Century Fox's Bratz: Genie Magic at No. 18.

On the rental chart, An Unfinished Life debuted at No. 6, with rental earnings of $3.9 million, nearly half its theatrical gross. Wolf Creek bowed at No. 8, with video rental earnings of $3.4 million, 21% of what the horror film generated in theaters. And The Greatest Game Ever Played brought in $1.9 million, or 12% of its box office take, in rental stores, for a No. 13 debut on Home Media Retailing's rental chart.

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