'Narnia' DVD Soars With 11 Million Sales16 May, 2006 By: Thomas K. Arnold
Buena Vista Home Entertainment today reported sales of more than 11 million DVDs of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, making it the top-selling DVD so far this year.
The film, released April 4, edged ahead of Warner Home Video's Harry Potter and The Goblet of Fire, which has sold just shy of 10 million units since its early March DVD release.
“We are delighted with the tremendous success of The Chronicles of Narnia DVD,” said Buena Vista Home Entertainment president Bob Chapek. “This award-winning film is a stellar addition to the celebrated Disney collection and has set the tone for the next chapter in this promising franchise.”
DVD sales of Narnia benefited from the DVD's release right before Easter, industry observers say. Easter is now the second-biggest retail traffic period of the year, right behind Christmas, according to the National Retail Federation. U.S. Commerce Department data shows that April retail sales were up a healthy 6.9% from the previous year, with credit going to the late Easter.
Including Narnia, Disney now lays claim to five of the 10 top-selling DVDs of 2006. The others are Bambi II, Chicken Little, Lady and The Tramp and Flightplan.