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NAB: Microsoft Bows Cost-Effective Video Browser

16 Apr, 2007 By: Erik Gruenwedel

Utilizing existing Web technologies, Microsoft Corp. April 16 announced the launch of Silverlight, a cross-browser, cross-platform plug-in technology that allows media companies to deliver video and interactive content more cost-effectively on a variety of browsers, including Explorer, Firefox and Safari.

Microsoft made the announcement at the National Association of Broadcasters confab this week in Las Vegas.

Silverlight uses Windows Media Video technology and Society of Motion Picture and Television Engineers' VC-1 video standard to allow transmission of interactive video on full-screen high-definition and mobile platforms.

Silverlight is designed to complement other Microsoft improvements to its .Net framework, including enhanced media encoder, accelerated video publishing and improved scalability.

Media and platform companies who have reportedly signed up for the technology include Akamai Technologies, Brightcove, Major League Baseball, Netflix and Sonic Solutions, among others.

Netflix said it would use Silverlight for its online video browser.

“[We needed a] rapid and reliable scalability so all our members can enjoy DVD quality movies immediately on our instant-viewing feature,” said Netflix chief product officer Neil Hunt, in a statement.

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