NAB Members Agree to Shift to All-Digital TV Transmissions in 200914 Jul, 2005 By: Jessica Wolf
Pre-empting a looming Congressionally mandated hard deadline to end analog TV signals, the National Association of Broadcasters (NAB) this week announced its members would agree to shift completely to digital TV transmissions as of January 2009.
Gary Shapiro, president and CEO of the Consumer Electronics Association, was at the capitol urging legislators this week to designate a hard cut-off date for the digital transition. His group cited March 2007 as the earliest possible deadline for the analog shut down. The next day, the NAB resigned to its self-imposed January 2009 deadline.
Speaking before the Senate Commerce Committee investigating the digital TV transition Shapiro said the CEA, like everyone else, is concerned about “disenfranchising” consumers, but added that new research shows the end of analog broadcasts would affect very few homes.
According to CEA figures, nearly 87 percent of the 110 million American TV homes get their local channels through cable or satellite services within the terms of penetration set by the Federal Communications Commission (FCC) for a hard deadline.
The FCC had originally proposed Dec. 31, 2006 as the analog cut-off date, but met successful resistance from NAB for that date.