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MySpace Offering '24' Downloads

15 May, 2006 By: Erik Gruenwedel

As expected, Fox Entertainment Group May 15 announced it would begin offering select Fox programming on the popular teen Web site MySpace.com.

Beginning May 22 in conjunction with the season finale of “24,” MySpace will offer free download-to-own streams of the premiere episodes of the first and current seasons of the popular series starring Kiefer Sutherland.

Additional content on the ad-supported Web page includes Speed's “Pinks” and Fuel TV's “FirstHand.”

Fox parent News Corp. owns MySpace, which claims to have more than 75 million registered users.

MySpace would create a social network around “24,” where users could interact with each other, create user-generated content and download the entire first and fifth seasons of the drama for $1.99 per episode.

“This is truly the perfect marriage of compelling content, an extremely creative advertising partner and the Internet's leading site for young adults,” said Peter Levinsohn, president of digital media for Fox. “It really exemplifies our overarching strategy of doing deals that make sense organically and we have high hopes that MySpace users will find it an attractive offering.”

In recent financial presentations, Peter Chernin, president and COO of News Corp., reiterated the desire to distribute Fox content across multiple channels simultaneously.

“We remain very focused on the new media growth opportunities,” said Chernin.

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