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MySpace Bows Primetime Application

12 Nov, 2008 By: Billy Gil

MySpace has launched a new application for its Primetime service, which allows for streaming TV and movie content. The MySpace Primetime Application is free for users to download and can be easily embedded on profiles and homepages.

The application gives users easy access to search through and watch content from video site Hulu (like MySpace owned by News Corp., as well as NBC Universal) as well as the 150-plus branded channels on MySpaceTV, including additional content from Warner Bros., Sony and MySpaceTV originals including “Roommates” and “Special Delivery.” The application is ad-supported through such means as companion display advertising, tickers, pre-roll and post-roll ads. 

Premium TV content available through MySpace Primetime includes “30 Rock,” “Saturday Night Live,” “24” and “Heroes,” as well as classic TV programming.

“The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV,” said Jason Kirk, VP of video and entertainment for MySpace. “Video on MySpace flows throughout the network, as there are multiple entry points where videos can be discovered, watched and shared including comments, bulletins and MySpaceTV. 

Kirk said MySpace has 76 million U.S. users, while comScore reports MySpace is the top publisher of online display advertising in the United States, with 16% of all display ads viewed in June.

Independent analyst Rob Enderle said the MySpace Primetime Application is “potentially a game changer.”  

“It really opens up TV on the Web and ties in social networking, which makes the programming more easily shared and the programs potentially more successful,” Enderle said. “This is only the beginning; I expect, in a few years, separating content like TV from social networking and the Web will be impossible, and both will benefit from the result.”

The application can be added at http://www.myspace.com/primetimeapp.

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