MySpace Bows Mini-TV Network18 Jun, 2007 By: Erik Gruenwedel
Craving episodes of the original “Charlie's Angels” TV show, but don't want to spend the money or time watching the DVD?
MySpace June 19 said it would begin offering select ad-supported abridged episodes from the Sony Pictures Television library on a newly created platform “The Minisode Network.”
Initial shows feature three episodes from 15 programs, including “The Partridge Family,” “Starsky & Hutch,” “TJ Hooker,” “Charlie's Angels,” “Diff'rent Strokes,” “The Facts of Life,” “Silver Spoons,” “Who's the Boss?,” “What's Happening!!,” “Dilbert,” “Sheena,” “Fantasy Island,” “Police Woman,” “VIP” and “Ricki Lake.”
Each three-to-five-minute episode retains the full story of the original TV episode and features a three-second billboard and five-second mini-commercial from sponsor American Honda Motor Co. Inc.
Steve Mosko, president of Sony Pictures TV, said the format opens up classic TV programming to a new digital audience.
“We've come up with an innovative formula to create quality short-form programming,” said Mosko.
MySpace, which is owned by 20th Century Fox Interactive Media and a unit of News Corp., said it would add new content weekly from select sources. More than 500 “minisodes” are slated to be available by the end of the year.