MySpace and Sony BMG Ink Music Video Deal16 Oct, 2007 By: Billy Gil
MySpace has signed a licensing agreement with Sony BMG Music Entertainment to allow its self-proclaimed 70 million active U.S. users to stream music video, audio and other content from Sony BMG's roster of talent.
The deal makes MySpace and Sony BMG partners in sponsorship and advertising revenues. The content will appear on Sony BMG artists' MySpace pages.
“MySpace has always served as a powerful promotional platform for music, and we're pleased to work with Sony BMG to take it to the next level,” said Chris DeWolfe, CEO and co-founder of MySpace. “We look forward to working with Sony BMG and the rest of the music industry to enable people to share their love of music with one another through the next-generation of MySpace music services.”