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Muze to Offer Product Suggestions Based on Customers' Interests

26 Oct, 2004 By: Holly J. Wagner

Music and movie database company Muze, which provides product information to e-tailers like Buy.com and in-store networks for companies like Trans World and Virgin Megastores, will offer a recommendation engine similar to those at Amazon.com and Netflix, the company announced today.

Muze's Similar Cinema is a cross-promotional tool that lets retailers suggest videos and DVD titles based on the customer's original searches and interests. The service will include more than 22,000 videos and DVDs at launch, according to Muze. The system is available to new and existing Muze customers as a stand-alone product or paired with Muze's database.

Similar Cinema will yield an average of three and up to 20 movie suggestions related to the customer's original searches and/or purchases, based on themes, story lines and time frames. For example, a customer who is interested in One Flew Over the Cuckoo's Nest might also be interested in contemporary titles such as Cool Hand Luke or Dog Day Afternoon; films condemning institutional bureaucracy such as The Hospital or films about mental illness like Shock Corridor and Awakenings.

Muze's editorial staff compiles the suggestions from a database that contains all 21st Century theatrical feature-film releases, films in the National Film Registry of the Library of Congress, the American Film Institute's 100 Greatest American Movies, plus “films of important cultural, historical and artistic significance.”

“With DVD penetration exceeding 70 percent of U.S. households and DVD sales predicted to reach the $16 billion mark by the end of 2004, Muze recognizes the market demand for new and innovative ways to present consumers with purchasing options,” said Muze founder and CEO Paul Zullo. “Film enthusiasts and consumers alike will appreciate the depth and accuracy of Similar Cinema, and retailers will be thrilled by the increase in sales and customer loyalty.”

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