Musicland Bows Auction Site7 Jul, 2004 By: Holly J. Wagner
Musicland stores have launched Showbidz, an auction site offering entertainment merchandise to members of the company's Replay loyalty program.
"Showbidz offers our Replay members access to bid on exclusive collector items from a credible source, which elevates the authenticity concerns often found with online auctions," said Musicland CEO Eric Weisman. "We created the site to strengthen our relationship with our customers and differentiate Replay from other retail loyalty programs."
Plans are for Showbidz to offer members an opportunity to bid on more than 50 exclusive entertainment items each month, including autographed memorabilia, concert tickets, backstage passes, one-of-a-kind merchandise and artist meet-and-greet sessions.
Among the items up for auction in the first month are a School of Rock jean jacket, limited edition Shrek 2 pictures and a Love Actually DVD signed by Hugh Grant.
Replay members may bid on items by using the Replay Showbidz bucks they earn by buying products at Sam Goody, Suncoast or Media Play retail stores or Web sites, renewing their Replay membership or reserving upcoming music, movie or game titles. Members will continue to earn points in addition to the new Replay Showbidz bucks.
"Our Replay members visit us twice as often as the average shopper," said Replay director Brian Miller. "In addition to providing ongoing savings, Replay now offers our best customers access to win unique and authentic entertainment items. We created Showbidz as part of our commitment to strengthen and enhance our customer relationships."