MTV Tr3s on Verizon7 Apr, 2008 By: Ruby Cardenas
Verizon Wireless and MTV have made MTV's bilingual channel, MTV Tr3s, available on V Cast Mobile TV. The channel is exclusively offered via mobile through Verizon and includes “Sucker Free Latino,” “Karlifornia”, “Quiero Mis Quinces,” “Pimpeando” and “Rock Dinner.”
According to Forrester Research's “Hispanic Connect to Mobile Date” and the “MMA Mobile Attitude & Usage Study,” Hispanics are the largest group of consumers of mobile technology.
TV Tr3s joins other channels such as MTV, Comedy Central and Nickelodeon.