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MTV Sets Its Sights on Young Male Demographic

11 Dec, 2006 By: Jessica Wolf

MTV Networks is honing in on the male entertainment consumer.

MTV has created the branded portfolio MTVN Entertainment Group — a multiplatform marriage of the company's male-oriented brands Comedy Central Spike TV, TV Land, AddictingClips.com, Atom Films, IFILM, GameTrailers.com and XFire.

It's designed to “super serve” a range of adult demos, especially the highly coveted male 18-to-34-year-old demographic, according to the company. By targeting expanded demographics across its brands, the MTVN Entertainment Group offers advertisers more ways to reach their consumers and gives MTVN the potential to establish additional revenue streams, according to the company.

“The individual brands in the Entertainment Group have significant growth potential in their own right, but we can now position them to aggregate and deliver men and adults across all platforms and on a scale rivaling other players in our industry,” said group president said Doug Herzog, who reports to Judy McGrath, Chairman and CEO, MTV Networks.

“Formalizing the Entertainment Group under Doug organizes us into three focused portfolio groups and highlights our overall strategy to provide the communities that form around our brands and content with immersive, multiplatform entertainment experiences,” McGrath said.

MTVN Entertainment Group joins two other branded portfolios in the company fold — the MTVN Music, Logo and Films Group and the MTVN Kids and Family Group

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