MTV Networks Cultivates Atom Films4 Dec, 2006 By: Jessica Wolf
MTV Networks aquired Atom Films this past summer and Dec. 4 re-launched the underground entertainment Web site with souped-up features and new content.
The new Atom Films site offers a syndicated video player that can be embedded on other sites, a high-resolution video playback option, and customizable channels and content alerts.
Also debuting is horror-comedy series "Hellhole."
New parent MTV Networks, owned by Viacom Inc., plans to use the edgy site to grab new talent and original content that can be distributed on the company's popular television networks such as Comedy Central and Spike TV.
"AtomFilms is a network for original, legal and highly entertaining independent content," said AtomFilms General Manager Scott Roesch. "Our new site and our position at MTV Networks will enable us to expand on our mission of bringing creative and innovative content to large audiences, and supporting talented independent creators."
Atom Films was among the first Internet video sites, launching in 1999, and in 2006 several AtomFilms directors went on to release successful feature films, including Jason Reitman (Thank You For Smoking), the Duplass Brothers (The Puffy Chair), and Greg Coolidge (Employee of the Month).