MTV Networks and Nickelodeon Get Label Status29 Aug, 2006 By: Jessica Wolf
Viacom is banking on the popularity of its MTV Networks and Nickelodeon programming, which habitually produce strong earners in the video market.
The company recently announced MTV and Nickelodeon will become full labels — dubbed MTV Films and Nick Movies, respectively — under the Paramount Motion Picture Group. The two companies, which previously operated as “on lot” producers, will join PMPG's other labels of Paramount Pictures, DreamWorks SKG, Paramount Vintage and Paramount Classics.
“We are upgrading MTV and Nick to full movie label status,” said Tom Freston, Viacom president and CEO. “This will allow for smoother day-to-day management on the lot with strong connections back to the core brands.”
Veteran producer Scott Aversano was named president of both new film companies.
Some of Paramount Home Entertainment's top video sellers over the past five and a half years have come from releases based on MTV Networks and Nickelodeon programming.
Nick Movies past productions such as Lemony Snicket's A Series of Unfortunate Events and The SpongeBob SquarePants Movie are among the top 50 DVD sellers for Paramount Home Entertainment from 2000 to date.
MTV Films productions include top 50 PHE DVD sellers to date Jackass: The Movie, Varsity Blues, School of Rock and The Longest Yard.
Both labels will focus on their established core brands, according to the company. Nick Movies will continue to release animated and family films. MTV Films will create comedies, documentaries, urban fare and horror films for teens and young adults.