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MTV Adds to iTunes

30 Jun, 2006 By: Jessica Wolf

MTV Networks added more of its pop-culture programming to the iTunes digital lineup June 29, including a free taste of some new blood.

The Viacom-owned company released new episodes to the service from Spike TV's brand-new action show ”Blade: The Series,” MTV's prank-comedy show “Viva La Bam” and TV Land's “Sit Down Comedy with David Steinberg.”

The two-hour premiere episode of “Blade” will be offered for free, exclusively on iTunes today through July 11. Apple has sold about 35 million downloads from 150 series with its$1.99-per-episode pricing scheme and complete-season bundles combined, according to the company.

Episodes of MTV Networks' “South Park” from Comedy Central have sold more than one million episodes via the iTunes alone, according to MTV Networks.

MTV also released complete season catalogs from Nick at Nite with “Fatherhood,” the animated comedy series based on Bill Cosby's best-selling book of the same name; “Hi-Jinks”, the hit hidden-camera series where adults play good-natured pranks on kids of all ages.

Also available now on iTunes, from MTV's Logo channel are “Noah's Arc,” the first season of the network's original drama/comedy series; “U.S. of ANT,” a reality series following the irreverent comedian ANT; and “Wisecrack,” a stand-up comedy series.

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