MTI Sets Up Shop in Canada3 Dec, 2004 By: Jessica Wolf
MTI Home Video is migrating north.
The independent video supplier has officially launched its own Canadian distribution company, MTI Home Video Inc., based in Vancouver, which will provide MTI product to the retail market in Canada.
Previously, MTI had used third-party distribution to release product in the country, but has now forged direct accounts with all the major retailers in Canada and has hired industry veteran Craig Adlard to oversee the new company.
Adlard previously worked in the Canadian market with Columbia TriStar Home Entertainment, Paramount Home Entertainment, Lions Gate Home Entertainment, Canadian distributor Shannock Corp. and several Canadian independent film suppliers.
MTI plans to cull from a recent catalog of 170 titles not previously released in Canada and pump them into the market at about four or five releases a month, a company spokesperson said.
By March, MTI expects to have new releases day-and-date in the domestic and Canadian markets.
“The company is poised to capitalize on the booming DVD market,” Adlard said.
The Canadian portion of the company has the potential to yield anywhere from 8 percent to 12 percent of the company's domestic sales, an MTI spokesperson said.
“Time and time again, we've found success going against conventional or industry advice, which has given us a hugely successful kids and family line, the horror label RedRum Entertainment, as well as an in-house production arm,” said MTI president Larry Brahms. “We've already found success with the launch of this company, setting up great partnerships with all key accounts and mapping out a plan to release not only new product, but also a sizable untapped catalog.”