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MovieMentor Aids Buyers, Renters

22 Aug, 2003 By: Erik Gruenwedel

Envisioning legions of video store consumers lost in a myriad of titles, Ottawa-based MovieMentor has released software that categorizes, reviews and ranks a database of more than 2,000 films.

MovieMentor, which bowed in December, updates and categorizes newly released movies, classics and videos into 16 genres that can be accessed by title, plot, director, cast and/or the user's customized notes.

The service, which is available for an annual subscription fee of $11.95 and can be accessed on the Internet, is best used when downloaded via USB port to a handheld PDA, according to Bill MacSween, president of MovieMentor.

“When you're in the store or sitting in your car, you can check out the various movies, read a review of the plot line and bookmark selected titles,” said MacSween, who plans to increase revenue by selling screen sponsorships to retailers, studios and related parties.

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