Movielink on the Move9 Nov, 2005 By: Holly J. Wagner
Movielink is on the move, revealing customer trends, luring new users with a promotion on cereal boxes and holding its own in a patent lawsuit.
Among the trends disclosed as the movie download service reaches its third anniversary:
The service hopes to gain popularity with a promotion on some General Mills cereal boxes.
Through February 2006, $5 Movielink movie download coupons will be offered on millions of specially marked boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Golden Grahams.
Finally, the company has fended off a patent challenge by USA Video Technology Corp., a wholly owned subsidiary of USA Video Interactive Corp. But round two may be pending: The company is appealing a District Court decision that let Movielink out of the case.