Movielink Goes to India30 May, 2006 By: Erik Gruenwedel
Movielink May 30 announced that beginning next month it would offer for the first time Indian-made Bollywood films for video-on-demand and download-to-own via the Internet.
Initial Bollywood films available for download include BAFTA-nominated Devdas (starring Shah Rukh Khan and Aishwarya Rai) and the Oscar-nominated classic Mother India, Waqt and Paheli, India's official entrant to the 2006 Academy Awards.
Movielink, which is a joint venture of MGM Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros., last month began offering for the first time select major studio titles for download purchase the same day they were released on DVD.
The distribution deal between Movielink and Eros Bollywood would target more than 2 million South Asian broadband consumers in the United States, according to company executives.
“Our relationship with EROS supports our commitment to broadening the library of content available in our rental and purchase stores for consumers to access easily and conveniently on demand,” said Jim Ramo, CEO of Movielink.