Movielink Enters Into Partnership With ISP2 Oct, 2003 By: Holly J. Wagner
Studio-backed movie download service Movielink and broadband Internet service provider (ISP) Road Runner have entered a multiyear deal to create a co-branded movie rental service for Road Runner customers.
The partnership with Road Runner follows similar deals with Qwest and BellSouth, and furthers Movielink's business strategy of becoming an application service provider, managing the back end of movie downloads for broadband service providers.
The Road Runner branded service will include a Movielink area where customers will be able to rent and download major releases.
To kick off the co-branded service, which will be available to Road Runner's nearly 3 million broadband homes, Movielink and Road Runner will launch several promotions, including a “movie of the month” program that lets users vote for their favorite movie from a select group of titles each month. Road Runner will provide the winning movie to all its customers the following month. In addition, Road Runner will also make available Movielink gift certificates. Movie prices on the service range between $2.95 and $4.99.
“Top Hollywood films are one of the most requested content categories by our subscribers,” said Road Runner VP of broadband product and programming Steve Cook. “Movielink is a great addition to our service.”