Movieflix to Offer Catalog Titles In WMP Format19 Mar, 2002 By: Hive News
Broadband Internet movie provider MovieFlix will offer films that run on Microsoft's Windows Media Player, the company has announced.
deliver full-length movies, short films, independent films and television shows streamed in the popular Windows Media Format to its premium movie customers.
Initially, MovieFlix will offer more than 50 movies and television shows in the Windows Media format to its premium customers with plans to further expand its Windows Media library of content. MovieFlix chose Microsoft's Windows Media Video 8 technology because it offers high-quality video in the smallest file size and bandwidth, ensuring users an optimal movie viewing experience for streaming while lowering bandwidth and storage costs, a spokesperson said.
"For us delivery of a quality experience is everything," said Opher Mizrahi, Movieflix CEO and co-Founder. "Windows Media Video delivers that experience for our customers and gives us tremendous reach to over 350 million Windows Media players around the world in a real-time, on-demand environment."
Microsoft will feature several MovieFlix movies at WindowsMedia.com including The Chinese Connection, starring Bruce Lee, the early Don Johnson title A Boy and His Dog, and Little Shop of Horrors starring Jack Nicholson. The movies will be available in both narrowband and broadband streams.
"MovieFlix is an important addition to creating a broad choice of online movie services for consumers," said Michael Aldridge, lead product manager, Windows Digital Media Division at Microsoft Corp. ‘This is also a great example of how the breakthrough quality of Windows Media makes it the leading choice for powering video subscription services on the Web."
Founded in 1998, MovieFlix.com has developed and maintains a library of more than 2,300 full-length movies, short films, independent films and television shows. Many movies are offered free and others are available via MovieFlix Plus, a premium movie subscription.