Movie Gallery Waves Its Banner Ads Online20 Dec, 2005 By: Holly J. Wagner
Movie Gallery has begun testing banner ads on Yahoo! that promote its in-store rentals.
The ads began running Thanksgiving Day and will appear on Yahoo! Thursdays, Fridays and Saturdays through the end of the year.
The Web ads are running in conjunction with a large print, direct-mail and voice-mail broadcasting campaign in some of the chain's top markets.
Executives will evaluate the effectiveness of the online campaign based on clickthroughs, redemption codes and Internet searches for Movie Gallery.