Movie Gallery Revs Up Spring Promo11 Apr, 2002 By: Jessica Wolf
Movie Gallery is along for the ride this spring with NASCAR racer Richard Petty and The Coca-Cola Company.
The Dothan, Ala.-based rental chain formed a promotional partnership last week with the beverage giant and The Richard Petty Driving Experience for the "Plays of Thunder Movie Trivia Game."
With every transaction through May 19, Movie Gallery customers will recieve a scratch-and-win game piece on which they must scratch in the hope of finding the correct answer to a movie trivia question. Movie Gallery has $25 million in cash and instant win prizes to give away, including trips to major NASCAR races and Richard Petty riding and driving experience packages.
Customers can also keep their scratch-and-win cards and try to spell out NASCAR for a chance to win the grand prize of $100,000 in cash and a trip for two to a NASCAR race.