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Movie Gallery Plans to Change With the Weather

14 Jan, 2003 By: Hive News

Movie Gallery is going high-tech in a deal with Planalytics Inc. to access an Internet-based application that measures the specific effects of future weather on consumer demand by product, location and time.

Movie Gallery will use the service, Impact LR, to shift inventory to stores where future weather changes will boost consumer demand for DVDs, videos, and video games.

"Other than the quality and popularity of newly available movie titles and games, weather is the biggest driver of demand in this business," said Jeffrey Stubbs, EVP of operations at Movie Gallery. "Detailed analysis by Planalytics has quantified the relationships between store traffic and different types of weather throughout our operating regions and Impact LR gives us advance intelligence needed to optimize our inventory in line with future demand."

Impact LR provides retailers and manufacturers with knowledge of how weather has and will influence their business up to one year in advance to support more effective planning and forecasting, product distribution, allocation, advertising and promotion timing.

Movie Gallery owns and operates 1,783 stores in 43 states and 6 Canadian provinces.

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