Movie Cash Flows in DVD Tie-Ins7 Jul, 2008 By: Erik Gruenwedel
Several new DVD and Blu-ray releases due July 8 are loaded with studio promotions for upcoming theatrical films — namely a discount coupon toward the price of a theater ticket.
Warner Home Video's new DVD and Blu-ray gift set for the 2005 live-action film Batman Begins offers a $7.50 Movie Money coupon (expires Aug. 18) for the July 18 sequel The Dark Knight.
Some retail chains also are upping their exclusive tie-ins to DVDs related to the new film. Best Buy stores are promoting an exclusive steelbook case, plus a free character guide with the purchase of the two-DVD set of the new animated anthology Batman: Gotham Knight, with a minimum of 11 copies per store. Best Buy also offers a $3 concession coupon with any purchase of Gotham Knight, including the single-DVD and Blu-ray versions.
Best Buy is offering Batman Begins for $19.99 on Blu-ray and $27.99 for the DVD gift set. Gotham Knight is available at $12.99 for the single-disc DVD, $22.99 for the two-DVD special edition, and $29.99 for the Blu-ray edition.
Circuit City has a free Batman patch with purchase of Gotham Knight at $12.99 for the single-DVD version and $22.99 for the two-DVD version, while supplies last.
Both Circuit City and Best Buy are hyping 20th Century Fox Home Entertainment's new DVD The X-Files: Revelations, a compilation of episodes intended to prepare viewers for the upcoming film The X-Files: I Want to Believe, in theaters July 25.
All copies of Revelations contain at least an $8.50 coupon for a movie ticket, a fact touted by Circuit City in its weekly circular ad. Best Buy, however, has listed a $10.50 movie ticket in its circular.
Dubbed an "Essential Guide to The X-Files Movie," Revelations is a two-disc set comprised of eight one-hour episodes from the acclaimed 1993 TV show handpicked by creator Chris Carter. Best Buy and Circuit City both offer the DVD at $14.99.
Universal Studios Home Entertainment is re-releasing several films from its “Mummy” franchise on DVD and Blu-ray with movie cash for the Aug. 1 theatrical release of The Mummy: Tomb of the Dragon Emperor.