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More Management Changes at SonicBlue

7 Jan, 2003 By: Hive News

SonicBlue Inc. today announced changes designed to strengthen its management team and intensify sales and marketing efforts.

Richard Burns, an experienced senior manager, will rejoin the company as VP of sales; and VP of marketing Jim Hollingsworth will expand his role by assuming control of the Connected Product Group, which includes the company's ReplayTV product line.

Additionally, director of engineering Pankaj Shah has accepted a position as VP of advanced technologies and Steven Schlief was hired as VP of operations.

Burns joins the company from Vialta, Inc., where he served as VP of sales and was responsible for building the company's sales organization and distribution network. Prior to Vialta, Burns was SVP of sales, SonicBlue, where he was responsible for worldwide sales of the company's consumer electronics product lines. He will report directly to CEO Greg Ballard.

With SONICblue since its acquisition of ReplayTV, Hollingsworth previously served as VP of sales and marketing. He will shift his focus to marketing and managing the Connected Products Group and will continue to report to Ballard.

While with ReplayTV, Hollingsworth served as SVP of business development. Prior to joining ReplayTV, he was SVP of marketing for consumer products with NEC Computers.

"With Jim's decision to accept my offer that he head the Connected Products group in addition to his corporate marketing duties, we needed an experienced professional to assume his sales responsibilities," Ballard explained. "Because Richard and I worked together successfully at 3dfx, I know how powerful the combination can be and believe Richard's talent and experience are a perfect fit for the company. Jim's versatility as an executive allowed us to refocus and strengthen our management team. We can now more effectively communicate and deliver on our vision of connecting people with entertainment."

In his new role as VP of advanced technologies, Shah, who joined SonicBlue through its acquisition of ReplayTV, will work directly with the product and engineering teams to identify the key issues and technologies the company needs to create offerings on the leading edge of digital entertainment. Shah will also report to Ballard.

Prior to accepting his position as VP of advanced technologies, Shah served the company as director of engineering and was responsible for managing the design and development of the hardware for the ReplayTV 5000 Series products and acted as the systems architect responsible for enhancing the inter-operability among the company's various products. Prior to ReplayTV, Shah was a research and design project manager with Hewlett Packard (HP) for 15 years.

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