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Moose & Flying Squirrel Return

19 Jun, 2003 By: Brendan Howard

Four DVDs. Two animals. One show.

Rocky & Bullwinkle & Friends: Complete Season 1 will hit stores Aug. 12 (prebook July 17) as a four-DVD set from Classic Media and the producers of the show, Jay Ward Productions Inc.

“Rocky & Bullwinkle,” “Boris & Natasha,” “Sherman & Peabody,” “Aesop & Son,” “Fractured Fairytales” and “Dudley Do-Right” will be included in the 26 digitally remastered episodes on the set.

“This marks the first launch of our company's initiative to provide fans with definitive DVD collections by remastering and creatively packaging classic programming from our extensive family library, which includes such popular favorites as ‘Mr. Magoo,' ‘Dick Tracy,' ‘Felix the Cat,' ‘Casper the Friendly Ghost' and ‘Harvey Toons,’ said Robert Mayo, Classic Media's head of home video.

DVD extras will include 30 minutes' of extras, including never-before-seen puppet segments, “Rocky & Bullwinkle” TV promo spots, a rarely seen special episode, a specially created “Many Faces of Boris Badenov” short, a sneak peek at the season two DVD and a Spanish language track.

A marketing plan with sandwich restaurant Blimpie will feature instore POP materials, special activities and coupon offers. Ads will appear in national publications, on TV and on radio.

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