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Monterey Markets 'Eye of the Dolphin' in Times Square

21 Dec, 2007 By: Chris Tribbey


Monterey Media is going large with its promotions for Eye of the Dolphin (on DVD Jan. 8). Through the remainder of the holidays, every person walking by the GeoffreyTron billboard in New York City's Times Square will see a large LED display for the DVD release.

Monterey is hoping the ad will draw just as many eyes as the one for 10 Questions for the Dalai Lama, which was at the same spot for the Macy's Thanksgiving Parade (3.5 million attended, with another 50 watching on TV).

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